A Graphic Artist's Guide To Better Communication With Difficult Clients

Being a great graphic designer also means knowing how to deal with clients. Certainly, the majority of the work is dependent on one’s skill, but talent is irrelevant if no one is there to appreciate it. Thus we are back to client relationships.

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For the most part, people tend to be accommodating and forgiving with their artists – especially if they’re new to the field. There are those, however, who insist on having their own way and can be quite upsetting. Here are a few tips on how to manage expectations and deal with challenging clients.

Don’t over-explain: Most problems occur due to the client having a specific vision in mind and the graphic designer unable to visualize it. Stubbornness on both sides can significantly damage the relationship. The best way to handle this is to listen to the client and explain briefly what your design means. Don’t over-explain; this is a waste of time. If an impasse is met, remember that the client’s wishes take priority over anything.

Take a breath: Remember that clients only want what they want. Designers should not become too emotionally involved in their work that they take every criticism as an attack on their personal well-being. This usually is not the case. To prevent escalating an argument, try taking a breath and taking one’s self out of the situation to view it more objectively.

Be patient: Remind your client that good work takes time. Some clients become impatient. Alleviate their fears by producing good work and being patient with their questions.

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The best way to communicate with difficult clients is building their trust. This is done by consistently producing quality work.

Grace Jackson Georgia is an intern graphic designer. Follow this Twitter page for more tips.